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Why Creativity Matters
Creativity isn’t just for artists—it’s a vital, everyday skill that helps us solve problems, adapt to change, and see the world in new ways. Whether you’re designing a product, navigating life challenges, or simply trying something new, creativity fuels innovation, flexibility, and self-expression. It’s no wonder that employers consistently rank creativity among the top five most in-demand soft skills, according to LinkedIn’s annual reports. Businesses across industries seek people who can bring fresh ideas and think outside the box.
Yet, despite its importance, creativity is often overlooked in traditional education. Schools tend to focus on right answers and standardized tests, leaving little room for curiosity, play, or imaginative thinking. As Sir Ken Robinson famously said, “We are educating people out of their creative capacities.” Many students graduate believing they’re “not creative” simply because they’ve never been encouraged—or given the chance—to practice.
When Lauren was studying Visual Arts in college, she found herself drawn to artists who broke the mold—those who challenged traditional techniques and dared to express something different. This inspiration clashed with how creativity is often taught in early education, where kids are given rigid templates for drawing a house, a tree, or a bird. Instead of encouraging exploration, many classrooms prioritize doing things the “right” way, stifling imagination in the process.
That’s where Cloudle comes in.
Cloudle is more than a drawing book—it’s a creativity gym. You can imagine new shapes, characters, and stories with each cloud photo by drawing directly over the sky. You’re engaging in divergent thinking, the practice of generating multiple ideas from a single prompt—one of the cornerstones of creative thought.
Research backs this up: Stanford and The Journal of Creative Behavior studies show that regular creative practice increases mental flexibility, confidence, and innovation. Creativity isn’t something you have or don’t have—it’s a muscle. And like any muscle, it grows stronger with use.
So whether you’re 7 or 70, Cloudle is your invitation to think freely, play with possibility, and strengthen one of the most important skills you’ll ever use—in school, at work, and in life.